Overview
BRED Abu Dhabi is a five-day neo and pop culture festival celebrating the intersection of music, fashion, art, sport and gaming through diverse programming, local and global talent, and an immersive art gallery experience.
Across five days at Yas Bay Waterfront, type A held the operation together for 30,000 guests moving between music, fashion, art, sport and gaming, coordinating crowd management, health and safety, accreditation, traffic and security as one system.
A festival with this many worlds under one roof lives or dies on the flow between them. We kept every zone reading its own capacity, moved people cleanly across the site, and reset it clean for the next day, five days running.
Headliners
Partners & clients
